The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among member countries. ATF 2006 marks the 25th anniversary of this event since its inauguration in Malaysia in 1981.

ATF aims to:
  • project ASEAN as an attractive, multifaceted single destination
  • create and increase awareness of ASEAN as a highly competitive regional tourist destination in the
    Asia-Pacific area
  • attract more tourists to individual ASEAN member countries or a combination of them
  • promote intra-ASEAN travel
  • strengthen cooperation among the various sectors of the ASEAN tourism industry
As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments, and joint formulation of specific recommendations to further accelerate the growth of ASEAN tourism. ATF also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries.